Ai-CHA was founded in 2019 by the Lie brothers and successfully opened the first outlet in Indonesia on August 2022. We aim to serve good quality drinks at an affordable price. The name Ai-CHA itself comes from the combination of Chinese characters “爱”（ài） and “茶”（chá）. The character “爱”（ài）can be translated into English verb “like” and noun “love, while the character “茶”（chá）refers to the word “tea”. The brand “Ai-Cha” technically means “sharing our love of tea by wholeheartedly serving fine quality of tea which will attract everyone around the world to taste”. We take great care to ensure all customers enjoy a good quality of tea which will bring joy to their lives.
In November 2024, the first store was opened in "Aeon
Mall", one of the most prosperous shopping malls in
Cambodia, and currently 20 stores have been signed.
In September 2024, the first store in Laos opened, and
18 stores have been signed so far
In April 2023, the first store in the Philippines officially
opened, and now more than 80 stores have been
signed
In January 2024, after the release of the brand strategy
to quickly capture the Southeast Asian market,
V
ietnam has signed contracts for more than 120 stores
and opened 2 stores within 4 months.
In December 2022, the first store in Malaysia opened,
and as of September 2024, the number of signed
stores has exceeded 230
In December 2022, the first store was opened in
Bangkok, Thailand. In the two years of market
accumulation, the number of signed stores nationwide
has reached 220+ stores, and 80+ stores have been
opened. It is a beverage brand that is highly sought
after by local young people.
In August 2022, the first direct-operated store was
successfully opened in Indonesia. In the same year, the
number of stores exceeded 200 stores, and 280+ stores
have been successfully signed.
